Companies across the globe are competing fiercely. They are aware how organizational and workforce mobility will play an important role in achieving their goals. The Unified Communication market will be the biggest gainer from this competition as it eyes $75.5 billion in revenues by the end of 2020. Smartphones are penetrating every household and this will fuel the demand for UC or Unified Communication products.
Unified Communication is a platform that integrates multiple communication applications into a single entity. Both real time and non-real time communications can benefit from the services offered by Unified Communication. IP and voice telephony, data sharing, instant messaging, video conferencing, call control, speech recognition and other real time communications will be able to use unified communications and automate customer experience. E-mail, SMS, fax and voicemail are some of the non-real time communications that can use UC for enriching customer experience.
The best thing about Unified Communication is that it helps in course correction of business processes. This facilitates quicker delivery and execution of information. Users are able to communicate among themselves by using a variety of devices, media and communication models from anywhere. The UC industry acknowledges a variety of communication models like unified messaging, transactional and informational systems, collaboration and interaction systems along with several other real time and non-real time systems.
The Unified Communication market is going to be driven by the rise in high-speed broadband usage and the availability of wireless networks. There is also substantial growth in the 3G and 4G technology as well. The market is going to grow over the next few years as there is a huge growth in unified communication as a service, number of mobile device users in the world and the growing acceptance of BYOD or Bring Your Own Devices.
Unified Communication service is being used even in the enterprise social networking, which will boost the market growth. Owing to the developments in new technologies which facilitate communication over a variety of end point devices, the UC market is going to experience healthy growth. The only challenge that the industry is going to face is the communication gap along with the high investment from different vendors.
Let us draw some insights from some of the Unified Communication market elements:
On-premise and hosted are the two broad categories of the unified communication market. The on-premise system offers advantages like easy management, better control and customization. However, it is very important to hire dedicated maintenance staff along with properly trained staff to maintain on-premise systems.
This is one big reason why users prefer the hosted or cloud-based systems over the on-premise systems. The development of cloud technology and cloud based systems will be driving the UC market in the coming years. The cloud-based systems are much easier to maintain and offer quick scaling features, which help in reducing capital expenditure.
Unified Communication market is being dominated by enterprises and all the credit goes to the adoption of IT for business process improvement. Unified Communication systems offer a lot of other features like mobility ad collaboration. Thus, Unified Communications result in improvement in efficiency of companies fuelled by better productivity.
Regional Unified Communication Market Insights
North America and Europe are the biggest Unified Communication markets as these two are witnessing considerable growth over the past years. The improvement in their communication infrastructure has immensely helped the UC market. The future is also bright as Unified Communication service providing companies are eyeing bigger markets like China and India.
About Nebula Solutions
Nebula Solutions (originally Technology Convergence Group (TCG)) is a provider of business telecommunication solutions in the Dayton, Columbus, and Cincinnati, Ohio areas. Nebula Solutions is a Toshiba Platinum Dealer, which is the highest attainable certification level. Nebula Solutions supports all Toshiba telephone systems from the IPedge VoIP system all the way to Strata communication systems. At Nebula Solutions, our technicians are Toshiba certified and have an average of over 20 years of experience.
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