Close top 80% of large businesses have adopted VoIP and some of them are leaders and trend setters. At the same time, small business VoIP is also getting popular and the adoption rate in increasing daily. But just adoption is not enough. The new technology has to be integrated into your daily business activities.
Voice over Internet Protocol (VoIP) and Customer Relationship Management (CRM) can be interconnected or integrated with each other in an effective way to manage your interactions with customers in a more effective way.
Not only does this integration or connectivity between the CRM and small business VoIP make management of contacts easier with a customer, but it is also a cost-effective value addition that improves the performance of the CRM department.
Proper connectivity between the CRM and the small business VoIP results in better business-related communications with the customers. This helps the businesses to have an edge over its competitors. Though there are some businesses that have still not integrated or interconnected the two technologies, a vast majority of them have taken advantage of the available solutions that bind these two altogether different communication systems together.
The interconnectivity between small business VoIP and CRM has a number of positive aspects. Let’s discuss them one by one.
Much Better Efficiency
By interconnecting CRM with small business VoIP, a business can effortlessly improve its aspects of automation in every stage of its operations. Besides, it will be able to eliminate some unnecessary steps, when it comes to feeding in data into the system, thus making the entire system less cumbersome and more streamlined. There are a number of value added features that eliminate the probability of mistakes as well as obliterate some highly time-consuming data entry steps by the customers. This can add up to a considerable time as well as improved efficiency, which ultimately translates into increased sales revenue through better time selling.
Better Customer Interaction Through Small Business VoIP
Through a better connectivity of the CRM with small business VoIP, the companies will be able to collect call logs as well as call recordings. This information will help the sales staff to scrutinize the calls and understand from where they are made, or, the timing and duration of the calls. Besides, since they have full access to the call recordings, the sales staff can get more information by replaying the calls and learning every demand of the customers and what steps were taken to resolve their demands or queries.
Better Management of Employee Activities
Thanks to inter-connectivity between CRM and small business VoIP, managers are today able to keep a watch on their salesman, their performance, and activities. By the integration of the two technologies, the management can easily evaluate the performance level of the sales staff at any given point or level. Thus, it will help them to improve their level of performance and help the management in taking disciplinary actions, providing sales coaching to the newcomers, and even giving out rewards and recognition.
Better Management of Remote Staff
With most of the companies looking forward to decreasing costs, there is a certain sect of service providers who would try to adopt a common trend of moving the employees to virtual business units as well as putting them under work from home management. The two biggest challenges in doing so – managing the productivity and effective synchronization between the employees can be overcome by an effective integration of the two technologies. With the successful integration of the two systems managers of businesses with multiple business units scattered over various cities or even countries are able to put the system and the operation aspects of each of these business units under one umbrella.
About Nebula Solutions
Nebula Solutions (originally Technology Convergence Group (TCG)) is a provider of business telecommunication solutions in the Dayton, Columbus, and Cincinnati, Ohio areas. Nebula Solutions is a Toshiba Platinum Dealer, which is the highest attainable certification level. Nebula Solutions supports all Toshiba telephone systems from the IPedge VoIP system all the way to Strata communication systems. At Nebula Solutions, our technicians are Toshiba certified and have an average of over 20 years of experience.
Call (888) 257-0955 today for all your telecommunication needs.